Cognitive Routine: Conversational brainstorming

Through A Talented Mind’s Cognitive Lifestyle Therapy Program, parents and caregivers learn how to create routines for someone with a learning disability or brain injury that helps them strengthen a mental ability. Here is a simple, but yet effective, example of a daily, conversational routine:

“Many people with learning disabilities or brain injuries have trouble generating ideas when solving problems. This leads to poor decisions. Don’t give them the answer. Train their minds to develop ideas. Use brainstorming when speaking with them about a problem and be patient if they initially struggle coming up with ideas. They will get better as they practice.”

What Our Minds Create: Need to tinker with a good thing

The need for businesses to make money motivates the minds of their product designers to conceptualize ways to position an old product with a different market. When doing so, their minds have three basic decisions to make: How can we change the design and add or enhance features? How can we alter the existing design but keep the same features?  How can we add something to the existing product but keep the existing design? 

Well, the Stay Puft Marshmallow designers asked themselves these questions and came up with the “caffeinated marshmallow” in a rubber, marshmallow-like box. When I first saw that the little Stay Puft Marshmallow guy is now caffeinated, I had the same feeling I get when I see a child pop singer or actor being asked to grow up too quickly— “It ain’t right.”  But who am I to say?  

What do you think about what came out of the minds of the Stay Puft product designers?  Is it ain’t right or just right?

Product update from Uncrate